James Strawbridge Q&A

07 Jul 2025

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Tell us a bit about your food journey. How did you become a chef?

I started out in kitchens when I was 14, working as a KP in a local hotel restaurant. I was hooked straight away by the buzz of service and the creativity of cooking. Later, I went off to study history at university, but I kept one foot firmly in the kitchen—working for three years alongside my studies in a Mexican restaurant learning a love of spice. When I moved back to Cornwall, my family and I set up a self-sufficient smallholding followed by the BBC It’s Not Easy Being Green, rearing pigs, chickens, ducks, and turkeys, and preserving the harvest. That period really shaped how I cook today—charcuterie, butchery, fermenting, growing my own veg… it was all part of daily life.

From there, I started running pop-up events and went on to launch The Posh Pasty Co., an artisan pasty company. Over time I’ve worked at exec level in restaurants and developed a real passion for live fire and outdoor cooking—combining storytelling, sustainability, and big flavour with everything I do.

Why is sustainable and seasonal cooking so important to you?

I grew up growing my own food, and that connection to the land has always stayed with me. Cooking seasonally and supporting local producers is second nature—it's how I believe food should be. I’m also really focused on sustainable seafood, being an MSC UK ambassador, and living by the coast makes that even more personal.

Cooking from scratch is always better when you’ve got a well-stocked pantry. Great spices elevate local ingredients and help bring global flavour to simple, homegrown dishes. Dry goods are often the unsung heroes of my kitchen—they add variety and depth while keeping things low-waste and practical. For me, sustainability isn’t a trend—it’s a lifestyle rooted in respect for the planet, the producers, and the food on your plate.

How does living on the Cornish coast influence your cooking—from ingredients to inspiration?

Cornwall is everything to me—it’s my home, my larder, and my inspiration. From pasties to cream teas, fish and chips to fresh-off-the-boat mackerel, it’s a region rich in both heritage and ingredients.

I’m lucky to live close to the sea, so cooking with the tides, the weather, and the rhythm of the coast is a huge part of my life. Whether it’s foraging sea herbs, grilling seafood on the beach, or harvesting veg from the garden, I’m always drawing inspiration from the landscape around me. The combination of surf and turf, wild and cultivated, traditional and experimental—it’s all part of what makes Cornish food so special.

Do you have a favourite Bart product?

I’m a big fan of Bart’s Smoked Paprika—it’s got so much character and depth. I use it for Spanish-style stews, smoky marinades, Mexican-inspired rubs, or just to warm up an autumnal soup. It’s incredibly versatile.

What kind of recipes can we expect to see you cooking up with Bart products?

You’ll see a lot of colourful, seasonal dishes—things cooked over charcoal or on the beach, inspired by the Cornish coastal path. Think grilled seafood, homegrown salads, classic recipes with a little twist, and the kind of picnic food that makes you want to head out for an adventure.

I’ll be making the most of Bart’s spices to bring a global touch to local ingredients—showing just how much a well-chosen blend can transform even the simplest of meals into something really special.

What makes Bart a natural partner for you in the way you cook and create?

As the author of Salt and the Art of Seasoning, I’m a huge believer in flavour being the heart of good cooking. Bart feels like a natural fit for me—their spices help amplify dishes, bring depth, and make food worth sharing.

They value authenticity, quality, and sustainability, which are all things I care deeply about. Whether I’m cooking for family, filming recipes, or feeding a crowd outdoors, Bart’s range helps me stay creative while keeping the food real, honest, and rooted in where I live. That’s why they’re such a great partner.